About

Built by someone who ships.

I'm Brett Allard, a full-stack software engineer and architect. By day I'm CTO and co-founder of a 35-person UK digital agency, where Django and Wagtail are the backbone of what we deliver. Along the way I have built and led multiple high-performing development teams.

Digital Edge is where the accumulated judgement goes. Every tool here started as a real decision made under real constraints, then got extracted, tested and packaged so you do not have to make it from scratch.

The philosophy is simple and it runs through everything: production-grade over tutorial-grade. Code that survives contact with users, budgets and deadlines.

What I'm building: the Django Starter Kit, wagtail-machine-readable, and whatever the work surfaces next. Follow along on the blog, or get it fortnightly by email.

Role: CTO

Production-grade Django, in your inbox.

One email a fortnight. What I'm building, what broke, and what I'd do differently. No courses, no funnels.

Legal / Privacy Policy

Privacy Policy

Last Updated: July 2026

Digital Edge Consulting Limited ("we", "our", "us") is committed to protecting and respecting your privacy. This policy explains how we process personal data in accordance with the UK General Data Protection Regulation (UK GDPR).

1. Information We Collect

We collect information you provide directly to us when you purchase a product, subscribe to our newsletter, apply for mentoring, or contact us via email or LinkedIn.

2. How We Use Your Information

We use your data to deliver the products and services you have purchased, send you the newsletter you subscribed to, respond to mentoring applications, and communicate with you about your account.

3. Data Sharing and Disclosure

We do not sell or rent your personal data to third parties. We do not share your data with any other provider other than the software platforms we use to undertake our business duties (e.g., our payment processor, email service providers, and communication tools). These providers are contractually obligated to protect your data.

4. Your Rights

Under UK GDPR, you have the right to access the personal data we hold about you, request corrections, or request erasure of your data. To exercise these rights, contact us at info@digitaledgeconsulting.co.uk.

Digital Edge Consulting Limited
Registered in England & Wales: 16170340

Legal / Terms of Service

Terms of Service

Last Updated: July 2026

These terms govern the purchase and use of paid products sold by Digital Edge Consulting Limited ("we", "our", "us"), including the Django Starter Kit. By completing a purchase you accept these terms.

1. Licence

Solo licence: licensed to one named individual, strictly for use by that one person. It may be used in unlimited personal and commercial projects, but it must not be used by, shared with, or made available to any other person, team, or organisation. A Solo licence used by more than one person is a breach of these terms.

Agency licence: licensed to the purchasing organisation, for use by its employees and contracted staff on internal and client projects without limit.

2. Restrictions

You may not resell, redistribute, sublicense, or publicly publish the product source code, in whole or in substantial part, whether modified or not. You may not use the product to build a directly competing starter kit, boilerplate, or template product. Code generated in the course of building your own applications is yours.

3. Ownership

The product source code remains the copyright of Digital Edge Consulting Limited. Your purchase grants a licence to use it; it does not transfer ownership.

4. Updates and refunds

A purchase includes all releases within the purchased major version (for example, all 1.x releases of the Django Starter Kit). Future major versions may be a separate purchase. If the product is not what you expected, email us within 14 days of purchase for a full refund.

5. No warranty

Products are provided "as is", without warranty of any kind. To the fullest extent permitted by law, our total liability arising from any purchase is limited to the amount you paid. Nothing in these terms limits liability that cannot be limited under the law of England and Wales.

6. Payments

Payments are processed by Polar (polar.sh) acting as merchant of record. Your purchase is also subject to Polar's own terms at checkout.

7. Governing law

These terms are governed by the law of England and Wales, and any disputes are subject to the exclusive jurisdiction of its courts. If we do not enforce a part of these terms, that is not a waiver. If any part is found unenforceable, the rest still applies.

Digital Edge Consulting Limited
Registered in England & Wales: 16170340
Contact: info@digitaledgeconsulting.co.uk